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Press


For the media

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Press


For the media

THE BBHUGME STORY

Nine of ten pregnant women experience some degree of back pain during their pregnancy, while half experience pelvic girdle pain. Research shows that many of these women have back and pelvic pain for years afterwards, and many more suffer from "nursing neck" or "nursing shoulders".

That is clearly a problem that needs to be solved.

 

HIGHLY EXPERIENCED FOUNDERS
That is why, in 2013, three female chiropractors from Norway, each with many thousand hours of experience treating pregnant women and women with newborn babies, founded bbhugme AS.

The three co-founders were already successful entrepreneurs. Each having previously run their own private chiropractic clinic for years, before partnering up to start Bekken & Barn, a chain of chiropractic clinics specialized in treating pregnant women, babies and children.

DESIGNED FOR A GOOD PREGNANCY
The experienced founding team got together with the award-winning designers at K8 Industrialdesign to design the bbhugme pillow.

The design was inspired in part by the chiropractors' own need to position their pregnant patients properly during their treatment, and in part by their patients' need for a pillow that could help them find comfortable positions for sitting, sleeping and nursing their newborns.

SALES MILESTONES
Sales kicked off in the summer of 2014. It took almost a year to sell the first 1000 pillows. But as word spread, sales sped up, and the next thousand took just over four months.

Then, the milestones started falling. Over the next months, sales doubled, tripled and quadrupled.

The bbhugme pillow now sells in stores and chiropractor clinics all over Scandinavia, as well as online, with distribution to every corner of Europe. 

 
 
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Test bbhugme


test one of our pillows

Test bbhugme


test one of our pillows

Are you interested in testing bbhugme?

If you would like to put bbhugme to the test on behalf of your audience, we will happily consider sending you a test pillow.

Please send your request in an email to post@bbhugme.no, along with some information about your outlet and your audience.

Be sure to include the name and URL of your publication, some information about who your audience is and how many they are, and links to previous stories or tests you have done.

Once you have published your story, please send it to us so we can share it with our fans and followers in social media and other places. 

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Assets


Assets

Assets


Assets

Photos, illustrations and other media

These images are licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License. In essence, that means that they may be used freely by media, vendors and others as long as they are not significantly altered, and as long as they are clearly and unmistakably associated with bbhugme through either context or photo credit.

 

The product

 
bbhugme: Stone + Plum

bbhugme: Stone + Plum

bbhugme: Eucalyptus + Coral

bbhugme: Eucalyptus + Coral

bbhugme: Dusty Pink + Lemon

bbhugme: Dusty Pink + Lemon

bbhugme: Lavender + Vanilla

bbhugme: Lavender + Vanilla

bbhugme: Sand + Vanilla and sleeveless

bbhugme: Sand + Vanilla
and sleeveless

bbhugme pebbles: Lemon

bbhugme pebbles: Lemon

Pillow set w/ carrying bag, sleeve & pebbles

Pillow set w/ carrying bag, sleeve & pebbles

bbhugme pebbles: Vanilla

bbhugme pebbles: Vanilla

bbhugme – the carrying bag  

bbhugme – the carrying bag
 

bbhugme pebbles: Plum

bbhugme pebbles: Plum

Pebbles i different colors:  Lemon, Vanilla, Coral & Plum

Pebbles i different colors: 
Lemon, Vanilla, Coral & Plum

bbhugme pebbles: Coral

bbhugme pebbles: Coral

The team

Hilde Sjo Tavares Co-Founder & Chairwoman

Hilde Sjo Tavares
Co-Founder & Chairwoman

Ann Kristin S Homdrum Co-Founder

Ann Kristin S Homdrum
Co-Founder

Elisabeth Aas-Jakobsen Co-Founder

Elisabeth Aas-Jakobsen
Co-Founder

Åsa Roth Co-Founder & Managing Director

Åsa Roth
Co-Founder & Managing Director

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Visual Identity


Visual identity

Visual Identity


Visual identity

As a general rule, third parties may not use the bbhugme logo, symbols or trademark without prior permission. We will often grant permission to retail and media partners for use in sales, marketing and promotional activities, but we ask that you request permission on a per project basis. 

If you have gotten permission, please familiarize yourself with the guidelines for usage of the logo. A lot of thought has gone into the development of the visual identity. Download the design manual here.

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The logo

This is the logo of bbhugme in two colors, gray (Pantone 442) and orange (Pantone 7417).

It only exists one composition of the logo, horizontally, that should always be used.

The logo should not be modified and the elements of the logo shoud not act alone, or in other compositions than those shown.

 

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Colors

The color palette has been developed to enhance the visual identity. Consistent use of the color palette helps achieve recognition and a consistent expression.

Only the colors in this palette can be used. The colors should preferably be used in 100%, but some raster is allowed in cases where it is necessary.

The additional color palette increase variety and strengthens the profile further and should be used to complement the main colors.

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Contacts


Press contacts

Contacts


Press contacts

Please direct all press inquiries to one of the following people.

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Åsa Roth
co-founder & managing director

+47 982 95 215
asa.roth@bbhugme.no

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Hilde Sjo Tavares
co-founder & chairman of the board

+47 911 21 080
hildestavares@hotmail.com