The bbhugme® Philosophy


Our philosophy is simple: happy mum = happy baby. All of our products are created with this in mind.

Through our clinical knowledge and personal experiences, we are dedicated to support you through your pregnancy journey and beyond.

We create smart and sustainable solutions that cater for and adapt to your body’s changing needs. Always giving support where it is needed most.

As health professionals and passionate designers we are dedicated to developing practical, functional products that are rooted in our Scandinavian values.


For All The Mums

So different, so diverse, yet all mums-to-be share the emotional journey from pregnancy to motherhood.

We want to support you and make you more comfortable in order to give you and your family the best possible start.

bbhugme For All The Mums